Tuesday, June 4, 2013

Corporate Sustainability

Recently while browsing the Sustainable Business Oregon website, I came across an article that featured the Director of Sustainability at PUMA speaking about why corporations must act in this time of crisis. Sustainability has moved past the days of squishy accountability and general-mass PR, to a point where customers demand it and corporations must embrace it to secure their supply chains. Take a gander and see how Martyn Bowen incorporates sustainability into walking the talk at PUMA: http://www.reddtalks.com/redd-talk/martyn-bowen-puma/